‘Bindaas’ Kaur basks in the social media attention
Harmanpreet Kaur symbolizes the cricket women of the new generation. She is a super star in the field, and is marketable. It is means and speaks the language ‘hashtag’ generation of social media. The focus around her during the 2017 Women’s World Cup in England was intense as she will soon be the first Indian to play in the Women’s Superleague, when she will return to Surrey Stars in August this year.
Having been the first Indian to be taken to Great Bash Women’s League last year, this is a familiar territory for her. What’s interesting is the way he’s ready to handle the hype.
“We are Bindaas (cold). We knew this was going to happen,” Kaur said. “Our elders have always told us that when you do it right, the media and the people will come to you alone.We are ready; it is not that we have not seen or heard this attention.”
The impact of social media can not be compromised in the sudden appearance of profile grid. Mithali Raj, for example, had only 3,000 followers on Twitter before the tournament started, but now the number has risen to 50,000. Likewise, Smriti Mandhana, one of the centurions of the competition, now has a follower base around Of 30 000. Kaur is the third in the list with about 20,000 followers.
A total of ten World Cup games will be broadcast live on television, while the remaining 21 matches are broadcast online. Moreover, the digital media Council International Cricket have done a great job with their strengths, they have gained a lot of traction on the platforms.